dove onslaught

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Dove film by Tim Piper, Ogilvy.
Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan
Written and directed by Tim Piper.
CD: Janet Kestin, Nancy Vonk
Exec Producer: Brenda Surminski, Producer: Jeff McDougall
DP: Marc Laliberte-Else (inc Ray Dumas)
Post: Soho (editors Kevin Gibson/TP), Sound: Vapor, Song: La Breeze, by Simian
Campaign for Real Beauty credits include Dennis Lewis and Malcolm Poynton from Ogilvy London.
More films, tools and resources available on campaignforrealbeauty websites around the world.
Dove contact: Alison Leung
Link:

Channel: Entertainment
Uploaded: October 2, 2007 at 2:08 pm
Author: tpiper

Length: 00:01:19
Rating: 4.84
Views: 347694

Tags: dove onslaught ad girls body pressure women evolution cannes

Video Comments:
krelso (January 8, 2009 at 2:21 am)
fugly?! - you fricken idiot the point of the video is to love and accept yourself for who you are and not try to live up to today's twisted misconceptions of beauty - good on you
GodzillaGlenn (January 1, 2009 at 5:43 pm)
The irony of this commercial, which is one of the best I've seen, is that it uses all of the elements of modern advertising - quick cuts, captivating music, and, especially, lots of images of scantly clad women - to decry the state of modern advertising. It is effective in "selling" its message for the very same reasons the beauty industry is effective in selling its message. In a backhanded kind of way it demonstrates why this kind of advertising isn't going to ever stop.
nyxetera (January 3, 2009 at 11:05 pm)
Yeah, you're right.
This campaign was extremely successful too. You can't forget that their ultimate goal is to get you to buy despite any illusion of good intentions. If this film didn't have a brand on it I'd believe in it a lot more.
pixelthedot (January 8, 2009 at 2:59 pm)
While I do agree that they are fighting fire with fire by using images of manipulated women, I don't think they're fighting quick cuts, catchy music, or good editing.
yeahT4YL0R (December 31, 2008 at 3:52 pm)
This video is so fucking good.
Iantheparty (December 26, 2008 at 4:50 am)
Dove sells Soaps, Shampoo's, etc. Not really make-up.
DragomirJtac (December 23, 2008 at 2:34 am)
This makes you sad!? Try thinking about animal cruelty, and the homeless, and starving children.
mikangosho (December 23, 2008 at 12:49 pm)
Those are some of the many problems in this world, I worry about them too. But I have the right to feel sad about the importance this society gives to external appearance and its impact in many girls lives. Don't tell me how I should feel.
teenroses (December 22, 2008 at 12:34 pm)
this vid is so freakin addicting, but u gotta watch the "dove: onslaught(er)" right there on the side, too
teenroses (December 22, 2008 at 12:33 pm)
yup! they have it on itunes